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The Architect Behind the Win: bcdW as a Meta-Agency
“We design the stage where Intercom, the Project Owner, can shine in their zone of genius—starting from the very first spark of an idea.”
bcdW’s Meta-Agency Approach is not about supporting a project once it has started. We operate in the "Pre-Winning Stage," working tirelessly from the earliest phases to ensure the agency secures the contract.
By providing overwhelming conceptual clarity and a pre-built partnership structure, we empower Intercom to lead as the definitive Project Owner. Linking the creative pulse of bcdW Magazine New York with the strategic execution of bcdW Meta-Agency Korea, we ensure our partners own the future before it even arrives.
1. Project Owner: Intercom
The Definitive Project Owner of the Korean MICE Industry
Intercom, established in 1985, is a first-generation Professional Convention Organizer (PCO) in Korea. They are a "First Mover" with the nation’s largest portfolio of international events.
Global Agenda Setter: Beyond event management, Intercom takes ownership of delivering transformative agendas to the world.
Xesange Creative Lab: Intercom’s specialized R&D wing dedicated to discovering new business models, securing event IPs, and building future platforms.
Trust & Innovation: A cross-border leader exporting Korean convention expertise globally, backed by a 0% debt ratio and decades of flawless execution.
2. THE META-AGENCY ROLE: "Winning Strategy Before the Win"
bcdW acted as a unified force with Intercom’s Xesange Creative Lab, providing the strategic weaponry needed to secure the project during the high-stakes proposal stage.
[Early Stage: Concept Development] bcdW Magazine New York
The Winning Edge: To win a bid, one needs a concept that redefines the market. bcdW developed the foundational vision long before the official pitch.
Action: Leveraging New York’s global trend insights, bcdW transformed GDRAGON’s identity into the "Creative A.C.T" vision. This elevated the proposal from a mere "performance" to a "Global Agenda," giving Intercom an unassailable logical advantage.
[Early Stage: Ecosystem Building] bcdW Meta-Agency Korea
Pre-emptive Partnerships: We moved early to prove that a viable ecosystem was already in place at the time of the proposal.
Action: We identified and recruited key infrastructure partners—including creative technologists and "K-Dash" ecosystem experts—and connected them to Intercom. This allowed Intercom to present themselves as a "Ready-to-Go Owner" during the bidding process.
[Execution Design] Strategic Communication & Planning
Action: We provided comprehensive execution scenarios and communication strategies, ensuring Intercom could communicate with authority and clarity to clients (e.g., Galaxy Corp) and stakeholders.
3. PROJECT: Creative A.C.T (Artist · Connect · Technology)
A Global Roadmap Led by Intercom (2025–2028)
Timeline | Milestone | bcdW’s Strategic Agenda |
2025 | APEC Gyeongju | The First Step: Launching a global agenda through the fusion of Artist and Technology. |
2026 | SXSW & World Cup | Ecosystem: Acting as a catalyst to export the K-POP production system as a "Knowledge Industry." |
2028 | LA Olympics & Beyond | Evolution: Finalizing a platform where human challenge and humanities insight merge with tech. |
4. Why Intercom Chose bcdW at the Zero-Stage
“We turn an agency’s proposal into a ‘Guaranteed Future’.”
bcdW does not wait for a project to be won. We work for the agency from the earliest inception to ensure the win.
By taking care of the high-level strategy and partnership networking, we allow the Project Owner, Intercom, to focus on what they do best: leading and executing world-class projects.
Agency for Agencies: We design the "playing field" so Intercom can outmaneuver the competition and lead the business as the primary owner.
Creation of New IPs: Rather than just securing service contracts, we help Intercom develop and own high-value IPs and long-term portfolios.
bcdW will continue to serve as the Meta-Agency that provides the ultimate concept and partnership support at the most critical early stages, ensuring our partners remain the dominant owners of the global MICE market.