Luxury hair-appliance brand Kinujo opened "Kinujo Cafe & Bar" in Ginza on Sept 1 — a café by day that turns into an upscale bar serving Miyazaki "Japan caviar" and wagyu rillettes by night. A product brand extends its identity into the hospitality of a Tokyo address.

An appliance brand rents a Ginza block and becomes a café and bar — the moment a brand meets a city street and turns into an experience.

Source: Tokyo Weekender