At London Design Festival (from Sept 12), Fritz Hansen (chairs) and Technics (Panasonic's turntable brand) raised a joint sound installation on Cowcross Street, with live DJ sets (Sept 15–17). Two heritage brands from unrelated categories meet on the premise of a "listening room."

Take away "furniture brand × turntable brand" and there's no story left — pure brand-meets-brand.

Source: Elle Decoration UK