For the US Open, Polo Ralph Lauren took over "The Corner," the experimental space at Nordstrom's NYC flagship, with a tournament theme (through Sept 20) — embroidery and print customization, a signature cocktail, styling sessions, and limited Polo Bear pieces. An American heritage brand plays out the city's two weeks of tennis inside a department-store corner.

A brand rents a specific corner of a department store to shake hands with the city's event — the moment that meeting becomes retail space.

Source: Sports Illustrated