Pop Mart's touring IP carnival (Aug 31–Nov 1) landed on two Shanghai landmarks at once — the Oriental Pearl TV Tower and the historic Shanghai No.1 Department Store. It moves the brand's immersive Beijing toy-IP theme park (Pop Land) into a "lightweight touring model," injecting the world of IP like Labubu straight into central commercial landmarks.
A toy-IP brand takes two of the city's icons as its stage — a mismatched-scale meeting where the arena is the city itself.
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Source: Asia News Network