The 2026 Busan International Marketing & Advertising Festival "Creative Pop-up" (Sept 10–13, Domoheon, Suyeong-gu) extends August's main festival to the public. Eight speakers from Korea's biggest agencies convene around five keywords — people, culture, society, innovation, impact — and the question of AI versus human creativity.

Rival agencies physically sharing one Busan space is itself the story — the signature "arena" lane; strip out who met whom and there's no event.

Source: KSW News