Enterprise-software company SAP teamed up with NYFW Collections operator N4XT and denim brand RE/DONE to open a "Retail Innovation Lab" in SoHo (Sept 11–30) — opt-in shopper profiles, fitting rooms that recognize garments, and a back-room "Command Center" reading foot traffic and demand in real time. A B2B tech brand meets a fashion brand on a shop floor.

Take away "SAP × RE/DONE" and it's just a boutique — the week's sharpest example of methodology made visible as a space in the city.

Source: SAP News