W-Brand
Worldwide daily brief — a brand meets another brand (pop-up, collab, market entry, retail placement).
JO1 Wraps All of SHIBUYA109
An idol brand merges identity with Tokyo's youth-retail tower (with Osaka Abeno rolling out too)
W-Brand
+2
Polo Ralph Lauren Occupies Nordstrom's Experimental Corner
An American heritage brand takes "The Corner" for the US Open
W-Brand
+3
A Hair-Appliance Brand Opens a Café and Bar in Ginza
Kinujo extends its identity into Tokyo hospitality
W-Brand
+2
A Hong Kong Brand and a Japanese IP Meet in Shanghai
SUNRISEPOP × hololive stage "holonatsu Paradise" with Shanghai-only goods
W-Brand
+2
The Hyundai Seoul Stitches a US Streetwear Label Into a Local Crew
Bandee the Pink × Stereotypes × Painters headline the Pop-up Festa
W-Brand
+3
